Yesterday I accepted an invitation from someone at work to attend a brainstorm to think of media ideas for what was cited as "a breakthrough in snacking!"
This morning I learned that the breakthrough was nothing to do with potato chips which make people thinner or chocolate chip cookies that increase emotional empathy. No. The breakthrough is pre-packed, pre-cooked chicken pieces.
Aside from the fact that the likes of Tesco, Sainsbury, Asda, Marks & Spencer, et al, have been selling similar products for two or three years it is not an easy task to concoct credible story hooks to encourage the tabloid press to write about chicken pieces (which, incidentally, taste like processed cocker spaniel chunks. And yes, before you ask, I do know what cocker spaniel tastes like) unless you’re prepared to pay for Abi Titmus to wear a bikini made out of them.
(Which is, actually, not such a bad idea.)
But get this - I actually had to sign a confidentiality agreement to prevent me from talking about this unbelievable revolution in cooked chicken outside of work! Apparently it has never crossed anyone’s mind that by making me sign a confidentiality agreement for a new processed meat it might actually encourage me to talk to people about it.
No comments:
Post a Comment