Why is it that even though orange cordial tastes nothing like real oranges, we still know what it is supposed to be? The same goes for almost every other* flavour of cordial: blackcurrant, lemon, apple, strawberry and especially fruits of the forest, which is actually how Radox Essence of Peach** shower gel might taste if you licked it off a Formica work surface.
The thing with orange cordial - is it because it looks kind of orange in colour and the bottle tells us that it is orange in flavour that our senses are convinced? Is it all another example of corporate conditioning and deception?
Either way, I am assuming that I could, hypothetically, concoct a brownish coloured, watery blend of charcoal and twigs and call it “Chair Leg Squash”.
It’s pretty profound, really.
* With the exception of Passion Fruit. Anything that has been artificially flavoured to taste like Passion Fruit, does indeed taste like Passion Fruit. Think about it! It’s true!
** Actually smells like Yardley April Violets eau de toilette***
*** Actually smells like old ladies****
**** Actually smells like Yardley April Violets eau de toilette*****
***** I think I’m in a K-hole
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